What's your eBay Reputation Really Worth?

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What's Your eBay
Reputation Really Worth?
Your eBay reputation is everything you are on eBay
- without it, you're nothing. Your reputation is worth
as much as every sale you will ever make.
If you've ever bought anything on eBay (and the
chances are you have), then think about your own
behaviour. Buying from a seller with a low
feedback rating makes you feel a little nervous and
insecure, while buying from a PowerSeller with
their reputation in the thousands doesn't require
any thought or fear - it feels just like buying from a
shop.
A Bad Reputation Will Lose You
Sales.
In fact, a bad reputation will lose you almost all
your sales. If someone leaves you negative
feedback, you will feel the pain straight away, as
that rating will go right at the top of your user page
for everyone to see. Who's going to want to do
business with you when they've just read that you
"took a month to deliver the item", or that you had
"bad communication and sent a damaged item"?
The answer is no-one.
Your next few items will need to be very cheap
things, just to push that negative down the page.
You might have to spend days or even weeks
selling cheap stuff to get enough positive feedback
to make anyone deal with you again.
It's even worse if you consistently let buyers leave
negative feedback - once you get below 90%
positive ratings, you might as well be invisible.
You Can't Just Open a New
Account.
Besides eBay's rules about only having one
account, there are far more downsides than that to
getting a new account. You literally have to start all
over again from scratch.
You won't be able to use all the different eBay
features. Your existing customers won't be able to
find you any more. Your auctions will finish at a
lower price because of your low feedback rating.
Opening a new account is like moving to a new
town to get away from a few people who are
spreading rumours about you: it's throwing out the
baby with the bathwater.
A Good Reputation Will Get You
Sales.
When a PowerSeller tells me something, I tend to
believe them. They can be selling a pretty unlikely
item, but if they guarantee it is what they say it is,
then I trust them - they're not going to risk their
reputation, after all. This is the power of a
reputation: people know you want to keep it, and
they know you'll go to almost any lengths to do so.
This is true even to the point that I would sooner
buy something for $20 from a seller I know I can
trust than for $15 from someone with average
feedback. It's worth the extra money to feel like the
seller knows what they're doing, has all their
systems in place and will get me the item quickly
and efficiently.

What's your eBay Reputation Really Worth?