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10 Steps to Successful
Selling on eBay
So you want to be a successful seller with your own
eBay business, do you? Here's a simple, ten-step
path to eBay enlightenment.
Step 1: Identify your market.
Take a while to sit and watch for what sells and
what doesn't out of the items you're interested in.
Any market research data you can collect will be
very useful to you later on. You'll probably see the
'sweet spots' quite quickly - those one or two items
that always seem to sell for a good price.
Step 2: Watch the competition.
Before you invest any money, see what the other
sellers in your category are up to, and what their
strategies are. Pay special attention to any flaws
their auctions might have, because this is where
you can move in and beat them at their own game.
Step 3: Find a product.
Get hold of a supplier for whatever it is you want to
sell, and see what the best rates you can get are -
don't be afraid to ring round quite a few to get the
best deal. If the eBay prices you've seen are higher
than the supplier's, then you're set.
Step 4: Start small.
Don't throw thousands at your idea straight away -
get started slowly, see what works and what
doesn't, and learn as you go. Remember that it's
very cheap to try out even the craziest ideas on
eBay, and who knows, they might just work!
Step 5: Test and repeat.
Keep trying different strategies until you find
something that works, and then don't be ashamed to
keep doing it, again and again. The chances are
that you've just found a good niche.
Step 6: Work out a business plan.
A business plan doesn't need to be anything formal,
just a few pages that outline the market opportunity
you've spotted, your strategy, strengths and
weaknesses of the plan and a brief budget. This is
more for you than it is for anyone else.
Step 7: Invest and expand.
This is the time to throw money at the problem. Buy
inventory, and start spending more time on your
business. Set a goal number of sales each week,
increasing it each time.
Step 8: Make it official.
Once you've made a few thousand dollars worth of
sales, you should really register yourself as a
business. Don't worry, it's not expensive or hard to
do - a lawyer is the best person to help you through
the process.
Step 9: Automate.
You'll probably find that you're writing the same
things again and again in emails or item
descriptions. This is the time to give up on the
manual method and turn to automated software that
can create listings for you, and respond to
completed auctions and payments with whatever
message you provide.
Step 10: Never give up.
Even when it looks like it's all going wrong, don't
stop trying until you succeed. If you keep working
at it then you'll almost always find that you make a
real breakthrough just when things are starting to
look desperate.
Once you get into the swing of things, you might
start thinking that you should quit your job and take
up eBay selling part time. But it's not always as
easy as that - there are all sorts of factors that you
need to consider. The next email will weigh up the
case for and against taking up eBay full-time.
10 Steps to Successful Selling on eBay






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