An eBay Seller's Checklist

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An eBay Seller's Checklist
Being a seller is a lot of responsibility, and
sometimes you might feel like you're not doing
everything you should be. This simple checklist
will help you keep on top of things.
Have you found out everything you possibly could
about your items? Try typing their names into a
search engine - you might find out something you
didn't know. If someone else is selling the same
thing as you, then always try to provide more
information about it than they do.
Do you monitor the competition? Always keep an
eye on how much other items the same as or
similar to yours are selling, and what prices they're
being offered at. There's usually little point in
starting a fixed price auction for $100 when
someone else is selling the item for $90.
Have you got pictures of the items? It's worth
taking the time to photograph your items, especially
if you have a digital camera. If you get serious
about eBay but don't have a camera, then you will
probably want to invest in one at some point.
Are you emailing your sellers? It's worth sending a
brief email when transactions go through:
something like a simple "Thank you for buying my
item, please let me know when you have sent the
payment". Follow this up with "Thanks for your
payment, I have posted your [item name] today".
You will be surprised how many problems you will
avoid just by communicating this way.
Also, are you checking your emails? Remember
that potential buyers can send you email about
anything at any time, and not answering these
emails will just make them go somewhere else
instead of buying from you.
Do your item description pages have everything that
buyers need to know? If you're planning to offer
international delivery, then it's good to make a list
of the charges to different counties and display it on
each auction. If you have any special terms and
conditions (for example, if you will give a refund on
any item as long as it hasn't been opened), then you
should make sure these are displayed too.
Have you been wrapping your items correctly? Your
wrapping should be professional for the best
impression: use appropriately sized envelopes or
parcels, wrap the item in bubble wrap to stop it
from getting damaged, and print labels instead of
hand-writing addresses. Oh, and always use first
class post - don't be cheap.
Do you follow up? It is worth sending out an email a
few days after you post an item, saying "Is
everything alright with your purchase? I hope you
received it and it was as you expected." This might
sound like giving the customer an opportunity to
complain, but you should be trying to help your
customers, not take their money and run.
Being a really good eBay seller, more than anything
else, is about providing genuinely good and honest
customer service. That's the only foolproof way to
protect your reputation.

An eBay Seller's Checklist