How to Grow Your Online Presence By Copying Your Competitors

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How To Grow Your Online
Presence By Copying Your
Competitors
We here at BlogTipsandTricks.com are glad to
bring to you our newest guest poster Adam with
Digivate.com. He’s an expert in online business
and has a lot to bring to the blogging community…
Take it away Adam…
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In business the theory is pretty simple; if you are,
in some way, better than your competition, you
should win some custom… Obviously there’s more
to it than that, but basically you have to out
compete your competition.
In the old-days, this meant being higher quality,
cheaper or faster etc…
But when it comes to online marketing, whether
you are running a business or growing a blog it is
often simply a case of having a better, more
visible, more usable website.
Essentially, if you are easier to find than your
competition,
that can be a large part of the battle
Copying But Improving
Of course, there is one simple way to be better than
your competition; copy them and then improve
upon that blueprint.
This is a surprisingly under-utilized strategy in the
online world, but there really are plenty of ways to
track your competition and learn from them. Here
are just a few:
Building The Best Links
Need links for your SEO campaign? Of course you
do. Building quality links is a vital part of SEO,
which is a vital part of making your blog / website
more visible to your potential customers.
Don’t limit your view of who your competitors
actually are though. In SEO terms, your biggest
competition is the website that is ranking for the
term you want to rank for. So rather than blindly
building links, have a look at how your competition
is doing it.
One easy strategy is to use opensiteexplorer.org .
Get a list of your competitor’s backlinks; in
particular you want to download a list of linking
domains:
This is (mostly) all of the websites that are
linking to that competitor
Now head over to linkdetective.com to analyze
those links. This will give you a handy breakdown
of what types of sites are linking in
Blogs
News sites
Article directories
etc…
Once you have your list, you can filter out the low
quality sites and then go and attempt to get links
from the best sites.
Building The Best Content
They say content is king – which is pretty cliché
and grossly overused, but never-the-less, if your
web pages don’t actually deserve to rank for your
target keywords then you have an uphill struggle on
your hands.
Again, Google the phrase you want to target and
check out the pages that are already at the top.
Look for ideas; what information are they giving
away, what handy tools do they have and what are
they missing.
Now run the same analysis on your own page.
Page title’s and meta tags are important, but not as
important as the actual quality of the page, so ask
yourself whether your page is honestly better than
your competitors’ pages.
Social Media Strategy
Now try having a look at your competitors who are
selling similar products to you. Start by having a
look around on their site to see if they are using
any social media:
Do they have a Twitter account?
Are they on Facebook?
Do they have a blog and if so, is it active?
Try not to dwell too much on what a specific
competitor is doing. It is more helpful to look at
which platforms appear to be most popular within
your niche. If you notice that Twitter is barely
being used, that may be a sign that it is not
particularly profitable. Alternatively, maybe it is
being used, but no-one seems to have much of a
following.
Of course, it could also be a sign that there is a
gap in your market, for someone who can use
Twitter successfully – in which case, ask yourself
whether you are the one who can do so.
Any time you see a competitor failing to use a
platform effectively, ask yourself what they are
doing wrong. And if you see a competitor with a
very large following, take tips from them and try to
emulate their formula.
Summary
The reality, you’ll soon realize, is that the internet
makes business much more transparent. It is
strange that so few businesses use this to their
advantage, but by becoming an effective internet
detective, you can always keep one step ahead –
and your competition will be left wondering how
you’re doing it!

How to Grow Your Online Presence By Copying Your Competitors