Everything about SEO - Keywords

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Everything you ever wanted
to know about SEO-
Keywords
In the last article we discussed about what SEO is,
why we need to know about it and how is a blog
ranked on search engines. This article will walk
you through the various ways through which you
can optimize your blog for search engines.
The algorithms that search engines employ to rank
websites are not public knowledge but in spite of it
the factors that influence your blog’s rank are
common knowledge. We will discuss about some
of the most important factors that can help you
optimize your blog for search engines.
Keywords: This is one of the most important
aspects of search engine optimization. Keywords
are the typed queries on the search engine that
return your blog in the search results.
Before optimizing your blog for keywords the first
thing that needs to be done is to find out the right
keywords you should target. The chosen keywords
should complement your blog’s niche. Once you
have decided on a list of target keywords make
sure that there is a significant density of these
keywords on your blog to get the search engines
interested. The positioning of keywords is
important, too, for example the presence of
keywords at specific places like the title, sub
titles, and URL carry more weight compared to a
keyword appearing in the content. You should
abstain from stuffing your blog with keywords just
for the sake of a higher keyword density, keywords
must be used judiciously, and also the search
engines will penalize your site if you have too
many keywords compared to the total amount of
words. Having only one to two and a half percent of
your words being key words or long tail-keywords
is considered optimal.
Note: long-tail keywords can be entire phrases
rather than specific words, for instance if you are
looking to sell Facebook followers through your
blog or site, instead of targeting the key word
“Facebook”, you may look to target, the long-tail
keyword “cheap Facebook followers”. Long-tail
keywords are usually easier to rank for than just
the base word itself.
We will dedicate an entire article to help you
optimize your blog with the right keywords. Market
Samurai is a great tool, which can help you
optimize your site with the right keywords. We will
discuss about the tool in more detail in one of our
future posts.
Link building: A link from an external website to
your blog is called an inbound link. Search engines,
especially Google assign a lot of significance to
inbound links. A greater number of inbound links is
a sign of relevant and quality content. A link from a
quality website is more significant compared to a
link from a regular website. A link is considered to
be of good quality if the external site has content
similar to your blog and if the external site has
multiple inbound links of its own. It is also
possible to have links that add negative value to
your site, so it is not always wise to simply buy
tens of thousands of links at the lowest possible
price. A few quality backlinks can have a much
better affect of helping your site rank, and many
thousands of poor links.
Content: It is extremely critical that your blog has
original and amazing content, maintaining high-
quality content will tempt bloggers from your niche
to link to your blog which will result in additional
inbound links and referral traffic for your blog.
Spam content stuffed with keywords can adversely
affect your search ranking because the search
algorithms specifically filter out such content.
Custom domain and hosting: Blogs using custom
domain names and hosts are more likely to appear
on search results as opposed to their free
counterparts, the reason being that bloggers
subscribing to paid services are considered to be
more serious and technically literate compared to
bloggers using free platforms like Blogger.com and
WordPress.com. In a lot of cases the paid hosts
provide premium services, which include search
engine optimization by SEO experts. Therefore it is
often recommended that you go for custom domain
and paid hosting.
Optimization: You can technically enhance your
sites so that search engines are more receptive to
your site.
Meta tags: These are HTML code snippets that are
not visible to humans but are used by search
engine crawlers to extract information like the
description of the blog and the keywords it has
been optimized for.
Site maps: this is an XML file consisting of a map
of your site complete with URLs, which are
provided to the crawlers so that they can
intelligently crawl your site, in the best way
possible.
Clean Codes: Search engines prefer blogs that are
efficiently coded, have quick loading times, and no
broken links.
All of the above mentioned factors, if implemented
correctly, could greatly enhance your blogs ability
to be ranked higher in the search engines. However
one important point to note is that you should never
abuse any of the above-mentioned techniques by
over doing them because the search engines will
often interpret this as keyword stuffing or spam.

Everything about SEO - Keywords