eBay Description Writing Tips

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eBay Description Writing
Tips
Once you've drawn the buyers in with your title, the
next thing to do is to tell them all about your item
with the description. But just what should you write
in your description?
At its heart, your item description is an ad. Without
making it too obvious, you should be writing sales
copy. You're trying to get buyers excited about your
products, and that's usually hard - but on eBay, if
you have the right thing to sell and give enough
details, the buyers almost excite themselves.
Technical Details
Include every technical detail you know, including
the item's manufacturer, its condition, how big it is,
where and when it was made, its history, and
anything else special about it. Don't be too boring,
though: the best descriptions are written in friendly,
conversational language, and show a real
knowledge of the item. Whatever you do, make sure
you tell the truth!
Remember that most of the people who'll be buying
your item will be just as knowledgeable about it as
you are, if not more - this is their hobby, and
they're experts. Don't feel like you need to explain
the basics of the item: just go into as much
technical detail as you can. As a rule, don't write
anything in the description if you don't know what it
means, as the chances are someone will, and if
you've got it slightly wrong then you'll look like you
don't know what you're talking about.
Interesting Details
You might find that you enjoy writing a few things
about how you got the item, why you're selling it,
and who you think might like it. This isn't strictly
necessary, but it gives your auctions some
character and a personal touch, and can make
people more likely to trust you. People might
wonder what you're doing selling 500 CDs all at
once, and if you tell them the reason, then they'll
feel reassured that nothing dodgy is going on. If
you're selling them because you're having a baby
and you need the space, just say so.
Write as Much as You Can
Leave nothing out of your description, even if that
seems to you like it makes it cumbersomely long.
There is no way you can be too thorough: someone,
somewhere will appreciate that you took the time to
write the extra information.
Don't assume that anyone who wants extra
information will email you to ask a question: many
buyers are shy and won't do it. Think of questions
that buyers might have and add the answers to your
description, as people generally tend to ask the
same questions over and over again.
Each time a buyer does email you with a question,
you should both answer their question and update
your description so that it will include the answer
next time. If people ask questions that are
answered in the description, try putting these parts
of the auction on a line alone, or in bold, to make
them easier to notice.

eBay Description Writing Tips