How to Make Money from your Blog

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In 2005 a Greek American woman started a
political blog. As the traffic grew more
funding was required. This meant that in
August 2006 the venture fund SoftBank Capital
was called upon to invest $5 million into the
site to hire more staff and to provide the
resources needed to make the updates to feed
the news cycle 24/7 as the site grew in
popularity.
Two years later in November 2008, another
$15 million was raised to maintain the
momentum as the blog added more journalism
resources and local reporting was ramped up
across the USA.
The power of celebrity was embraced with
politicians, academics and famous power
brokers in all areas of business and
industry contributing articles to the blog.
It was in June 2011 that the blog’s website
traffic passed the doyen of traditional media,
the “New York Times” for the first time.
“In just six years new media had disrupted
100 years of traditional media ”
Seven years after the first post was published,
it was sold to AOL for $315 million to add to
its other online blog assets including
Engadget, TechCrunch and MovieFone.
Today it’s website traffic is measured at over
77 million visitors per month.
That  blog is Huffington Post.
Tipping point
In the blogging world this was a watershed
moment. Never before had so much money
been paid for a blog.
New media is replacing and disrupting old
media.
The old business model that made many
media moguls billionaires and king makers
was based upon the rivers of gold which were
generated from classified ads. Today it is the
website traffic that is creating the cash and
the influence is moving online.
Huffington Post was purchased by AOL
because of three key elements.
Its online and global influence
Advertising revenue
Traffic
In one sense this new media is just a variation
of old media except that it is online. It is still
traffic, eyeballs and advertising.
It just happens to be digital.
The new media models
The new models are not so simple but
multifaceted and convoluted. Making money
from new media is not a singular approach but
often a matrix of multiple opportunities and
tactics.
Blogging has evolved rapidly because of the
social web and in the past was driven by
building email lists which took a lot of time.
With the advent of social media their
marketing and growth have been
supercharged.
Global reach and influence at the speed of a
tweet, a Facebook share or a viral video.
To make money from a blog in 2013 you do
not have to be a Huffington Post. There are
many ways to make a living out of blogging
that can enhance your current business and
lifestyle that are within everyone’s reach.
Let’s have a look at some of them.
How to Make Money Blogging on the Social
Web “Turning your Hobby, Passion and
Knowledge into Cash” from Jeff Bullas
1. Advertising
Just to show that the Huffington Post is not a
one off, there are many blogs that generate
significant revenue in then millions. One of
those is Mashable.
Mashable’s model is based almost
exclusively on building huge amounts of
traffic that makes it an attractive platform for
advertising. Current page views per month
total approximately 50 million. This also
means producing a lot of content. To put that
in perspective Mashable publishes dozens of
articles a day to feed the content beast.
They work hard at optimizing their advertising
and have developed technology for:
Infinite ad scrolling
Story telling ads unit
Content velocity algorithm
This blogging business model is becoming
harder as advertising rates fall. But the
rewards can be great with some reports that
Peter Cashmore is w orth nearly $100 Million
US and the blog has been valued at over $200
million.
2. Sponsorship
Suzi Dafnis is the clever business brain
behind a very successful blog that targets
business women in Australia. It is called the
Australian Business Women’s Network. She
must be doing something right! It has just won
“Best Australian Blogs Competition ” in the
business Category.
Sponsorship is the main revenue source with
sponsors including American Express, Optus
and GoToWebinar.
3. Webinars and Seminars
Social Media Examiner was only started 4
years ago by Mike Stelzner and made its first
million dollars within 12 months through paid
online webinars. Mike (who by the way is one
of the true gentlemen of the blogging world)
has used his attention to detail, process and
savvy business acumen to create a blog that
is now ranked in the top 60 blogs in the world
in just 48 months.
Mike knows how to shine the spotlight on
others and hence they have returned the
favour.
Prior to starting the Social Media Examiner
blog Mike had run other blogs and businesses
including one on how to “Write White Papers”.
Mike has moved into producing conferences,
with the recent success of the inaugural
“Social Media Marketing World” in  San Diego.
If you want an insight into how he made his
blog such a success I would recommend you
read his book “Launch – How to Quickly
Propel Your Business Beyond the
Competition”
4. Speaking
Blogs can be the platform that makes you
visible. This includes being invited to speak
at conferences, workshops and seminars. Guy
Kawasaki uses his blog as an online platform
to promote his speaking and his books.
Guy understands the importance of an online
platform for building credibility and marketing
his personal brand. He also understands the
power of social media and has nearly 1.3
million Twitter followers
5. Books
Tim Ferriss is the author of the New York
Times best seller “The Four Hour Work
Week”, which was about creating a success
lifestyle in a web world. He has used his blog
to launch not just one but three books after the
huge success of his first book.
Tim uses his blog as his promotion platform
for his books and for engaging and sharing his
inspiration for experiments in lifestyle design.
6. Affiliate
Affiliate marketing is the art of either selling
other people’s products on your blog or
getting affiliates to sell your products.
Brendon Burchard is one of many who have
perfected this art and science.
One of the the key secrets to succeeding in
this is building promotional partnerships with
powerful online influencers and other
bloggers who have significant followings
online. Some of the pioneers in this space
include Frank Kerns and Jeff Walker .
It can supercharge your revenue. For a further
insight into how Brendon achieved success
his book “Millionaire Messenger ” is worth a
read.
Another blogger and podcaster that
understands how to use affiliate marketing to
create revenue and is worth checking out is
Pat Flynn, who is the force behind the blog
“Smart Passive Income ”
7. Consulting
Mark Schaefer is the force behind the
awesome blog “ Grow“. He uses his blog as
his front door and shingle to his consulting,
educating and training business that helps
businesses grow by tapping into the
marketing power of social media.
He is also the author of several books
including ” Return on Influence ” and “The Tao
of Twitter ”
8. Online Courses
Amy Porterfield is a blogger and a
professional Facebook expert who has created
and developed online training which is her
main revenue stream. Her flagship course is
Facebook  Training 101 – FB Influence .
She understood the importance of her blog as
the online portal to her online courses.
9. eBooks
Darren Rowse is the genius behind
Problogger . Not only has he made that blog a
business success but also started a
Photography Blog called “ Digital Photography
School” with over 1 million subscribers . His
eBooks on “blogging ” and “photography ” have
become his main source of income
Darren makes money from his blog in 12
different ways. So making money from your
blog is not just limited to one revenue stream.
The challenge is working out how you can
monetize with multiple channel sources.
10. Premium content – Paid
Membership
Timothy Sykes blog is about how to make
money on the stock market and his main
source of revenue is by selling premium
content which is accessed through paying to
be a member on his site.
Premium content that is only accessible via
monthly membership is a proven model and
another one worth checking out is
Psd.Tutsplus.com which is a resource and
learning site for those who want to learn
photoshop.
11. Sell Products
Tucker Max is a blog and brand that is
memorable but maybe for all the wrong
reasons. If hedonism is your thing then
Tucker Max is is your man. He makes money
from the blog in a variety of ways. The main
source of income is selling his products on
Amazon.
It highlights that even a bad image can be
monetised. The creativity is up to you!
What about you?
As we have seen, blogging can be both a
business and an online portal to to express
yourself. The challenge is deciding what you
want it to be and how can you make it into a
business and lifestyle that works for you.
So how do you make money from your blog?
What types of revenue models attract you?
Look forward to hearing your stories in the
comments below.
Want to learn how to create and
market a successful global blog?
My book – “Blogging the Smart Way – How to
Create and Market a Killer Blog with Social
Media” – will show you how.
It is now available to download. I show you
how to create and build a blog that rocks and
grow tribes, fans and followers on social
networks such as Twitter and Facebook. It
also includes dozens of tips to create
contagious content that begs to be shared and
tempts people to link to your website and
blog.

How to Make Money from your Blog