Choosing the Right eBay Product Category

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Choosing the Right eBay
Product Category
Some people think it's easy to choose the right
eBay category, and often it is. Sometimes, though,
it might not be quite clear exactly what to go for.
Why is it Even Important?
Plenty of people use the category system to find
items, when they're not looking for something
specific. If your item is listed in the wrong category
- or you've just given up and listed it in 'Everything
Else' - then these people aren't going to find your
auction.
Also, listing items in the wrong categories is
against eBay's rules, and eBay say they will
remove any auctions that are wrongly categorised.
They don't often actually do this, but it's not worth
the risk - especially since breaking any rules can
cause them to penalise your account, including
losing PowerSeller status if you have it.
So What Can You Do?
eBay will suggest categories for you when you sell
your item, if you type in a few words to describe the
item on the category selection page and click
'search'. You can make the best of this feature by
typing in exactly what your item is, with brand
name and model number (if any), so that eBay can
find the best category for you.
If that doesn't work for you, then search yourself for
items like yours, and pay attention to which
category most of them seem to be in (you can see
this near the top of each item's description page).
Try different words and see which ones come back
with the most results. You can also browse through
all the available categories from eBay's front page.
Remember that the more specific the category is,
the better - use as many subcategories as are
appropriate. Don't just list your HP laptop in the
'Computers' category, for example - list it in
'Computers > Laptops > HP'. Don't worry: your item
will still appear in the 'Computers' category, as well
as 'Computers > Laptops', because items listed in
subcategories are always listed in every category
above.
Take some time to look through all the categories
and get familiar with the way eBay as a whole is
laid out. After all, that's better than getting a few
months down the line and finding that you still think
of eBay's category system like it's some kind of
scary jungle.
What if More Than One Category
Fits?
Don't worry, eBay have you covered. For a small
extra fee, you can list your item in an extra
category, to increase the number of potential buyers
who will see it. This isn't always worth it, though -
some items only really fit properly in one category,
and listing them in extra categories is just a waste.
Once you know where to list your item, the next
step is to write your auction's title. The title is the
most important thing about your auction - the
difference between a good title and a bad title can
be the difference between $10 and $100. To learn
why this is the case…

Choosing the Right eBay Product Category